THE PROJECT

Impaired driving is dangerous – and can even be deadly.

Despite warnings, people unfortunately still choose to drink or do drugs and get behind the wheel. Police continue to use check stops as a means of catching impaired drivers and are able to hand out hundreds of tickets each year. Programs like Curb the Danger exist to encourage the public to call the police if they witness impaired driving in progress, but we can do more. 

Crime Stoppers is a tip line that collects information from the public and passes it on to law enforcement anonymously. The program receives information about all kinds of crimes – from homicides and arsons to drug trafficking and  outstanding warrants. With the #notJUSTabadhabit campaign, we hope to educate the public about the option of reporting habitually impaired drivers through Crime Stoppers. In this way, we can prevent a dangerous situation before it happens.

Habitual impaired driving is not JUST a bad habit when someone gets hurt. 

THE TASK

Report habitually impaired drivers through Crime Stoppers – ANONYMOUSLY. We know that fear of reprisal can be very real under these circumstances which is why we are promoting Crime Stoppers as an avenue to report. The tipster remains anonymous and the information gets to the police. In addition, your information could be eligible for a reward of $50-$2,000.

Talk, type, or text tips to Crime Stoppers. Call 1-800-222-8477, submit a tip online, or text TIP250 (Edmonton) or TIP205 (N. Alberta) and your tip to CRIMES (274637).  Click here for more about the Crime Stoppers tip process.

HELP US

Help us spread the word. Throughout March, we will be sharing this information with the media, through traditional advertising channels, and on social media. Download our campaign resources and share them on your social media channels, in your community newsletters, on message boards, in your office or school, etc. Let’s look out for each other’s safety!

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INFOGRAPHIC

By clicking and downloading these elements, you are agreeing to use them for their intended purpose without unauthorized alteration and without receiving commercial gain. These elements are the intellectual property of Crime Stoppers and Crime Stoppers reserves the right to request the removal of any of these elements from channels where the distribution is deemed inappropriate (at the sole discretion of Crime Stoppers). 

OUR PARTNERS

Thank you to the Office of Traffic Safety and the Government of Alberta for supporting this project/message.

Thank you NEWAD for helping us distribute this message throughout the city! 

Thank you to Global Edmonton for helping us produce our teaching moment for this campaign and for spreading our message throughout Edmonton and Northern Alberta.

2017 GOLD WINNER

The #notJUSTaBadHabit campaign won a Hermes Creative Award in the Gold category for Marketing/Communications Campaigns! Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. Each year, more than 6,000 entries are received from individuals and companies all over the world. 

Crime Stoppers is honoured to have received a gold award for this campaign! Thank you to our friends at the Government of Alberta Office of Traffic Safety for partnering with us on this project, Newad for supporting our print campaign, Global for supporting our media campaign, and our partners and stakeholders for sharing this information with their communities all across the province.